Bumble
Illustration system for digital product
Illustrations
Digital Product
At Bumble Inc., a fast-moving product environment demanded visuals that could keep pace without compromising character. The goal: to create a sustainable, flexible illustration system that would support 50+ product features—and resonate with a global audience across multiple contexts.
More than 200 assets were delivered. A consistent visual language was established—not just stylistically, but operationally. Working in partnership with the design system team, a project request workflow was built to streamline communication and production. All visuals were documented with design guidelines and version-controlled to ensure future reference and scalability, helping the product design team move faster with confidence and freeing up designers to focus on experience while visuals remained consistently expressive.
Kaho Mukae : Visual Communication Design
